What is Paws & Pace?
Paws & Pace is an AI-powered dog health and walk tracking app built for UK pet owners. Using only a smartphone — no wearable hardware required — the app enables owners to record GPS walks, log nutrition, monitor health metrics, and receive personalised insights powered by Claude AI (via AWS Bedrock).
The app features breed detection from a single photo, a hands-free voice assistant for logging walk notes, and weekly AI wellness reports. Paws & Pace is free to download on iOS and Android, with premium features available by subscription.
Paws & Pace is developed and operated by Ascendant Ventures Ltd, a company registered in England & Wales, and is part of a portfolio of AI-powered tools built for everyday life.
What it does
- GPS Walk Tracking — Real-time route map, distance, pace, and duration from any smartphone. No Bluetooth tracker, no hardware.
- AI Walk Analysis — After every walk, Claude AI generates personalised health insights, behaviour observations, safety notes, and improvement tips.
- Breed Detection — Take a photo and the app identifies the dog's breed, energy level, and typical health considerations with a confidence score.
- Nutrition Logging — Track meals, treats, and water intake with AI-generated dietary recommendations tailored to breed, age, and weight.
- Voice Assistant — Hands-free walk logging. Speak naturally to record symptoms, mood, and observations mid-walk.
- Health Dashboard — Weekly wellness reports, activity streaks, and a complete history of your dog's health data.
Ascendant Ventures Ltd
Paws & Pace is a brand of Ascendant Ventures Ltd, a UK technology company building AI-powered tools that make everyday life easier. The company is registered in England & Wales and headquartered in London.
Other brands in the Ascendant Ventures portfolio include Focused Flow, an AI productivity app built specifically for ADHD and neurodivergent minds.
Registered address: 66 Paul Street, London, EC2A 4NA
Company registration: England & Wales
ICO registration: ZB916024
Website: ascendantventures.co.uk
Where to get it
Brand colours & assets
When writing about Paws & Pace, please use the following guidelines. The app name is always written as Paws & Pace (with an ampersand, not "and").
Download our media kit for logos, screenshots, brand assets, and product overview. For additional assets or bespoke requests, contact info@pawsandpace.co.uk.
Download Media Kit (PDF)Standard copy for press releases
Copy and paste the paragraph below for use in press releases, articles, and editorial coverage.
Paws & Pace is an AI-powered dog health and walk tracking app available on iOS and Android in the UK and US. Using only a smartphone — no hardware or wearable device required — the app enables dog owners to record GPS walks, log nutrition, monitor health metrics, and receive personalised insights powered by Claude AI (Anthropic, via AWS Bedrock). Features include real-time route tracking, AI walk analysis, breed detection from a photo, hands-free voice logging, and weekly wellness reports. Paws & Pace is free to download, with premium features available by subscription. The app is developed by Ascendant Ventures Ltd, a technology company registered in England & Wales (Company No. available on request). For more information, visit www.pawsandpace.co.uk.
News & announcements
New App Paws & Pace Launches in UK and US, Bringing AI-Powered Health Tracking to Dog Owners
Ascendant Ventures Ltd launches free-to-download app combining GPS walk tracking, health monitoring, nutrition analysis and AI breed detection for dogs
London, UK — April 2026 — Ascendant Ventures Ltd today announced the launch of Paws & Pace, a comprehensive pet health and activity tracking app now available on the Apple App Store and Google Play in both the United Kingdom and the United States.
Paws & Pace gives dog owners a single platform to monitor their pet's wellbeing — tracking walks with GPS, logging health metrics, analysing nutrition, and generating AI-powered insights tailored to each dog. The app also features breed detection through image recognition, a voice assistant, and an achievements system to encourage consistent care routines.
"Dog owners care deeply about their pets but often lack the tools to track their health in a meaningful way," said Kishia, Founder of Ascendant Ventures Ltd. "Paws & Pace changes that. We've combined the kind of AI technology that's transforming human healthcare and applied it to pet wellness — giving owners real, actionable insights about their dog's health and behaviour."
The app is free to download, with Pro (£2.99/month or £24.99/year in the UK; $3.99/month or $32.99/year in the US) and Pro+ (£6.99/month or £59.99/year in the UK; $8.99/month or $74.99/year in the US) tiers available for users who want access to the full suite of features.
Paws & Pace is available now on the Apple App Store and Google Play.
Key features include:
- GPS walk tracking with route history and duration logging
- AI-powered walk analysis and wellness insights
- Health metric monitoring and reporting
- Nutrition tracking and dietary recommendations
- Breed detection via image recognition
- Voice assistant for hands-free use
- Achievements and progress tracking
Download links:
App Store (UK): apps.apple.com/gb/app/paws-and-pace/id6761015083
App Store (US): apps.apple.com/us/app/paws-and-pace/id6761015083
Google Play: play.google.com/store/apps/details?id=com.ascendantventures.pawsandpace
About Ascendant Ventures Ltd
Ascendant Ventures Ltd is a UK-registered technology company building consumer apps across health, lifestyle, and productivity. Paws & Pace is the company's flagship pet wellness product.
Get in touch
Press & media enquiries
We respond to all press enquiries within one business day. For interview requests, review copies, or media assets, please get in touch directly.